For Home & Living Brands & Interior Designers,
FLOOD YOUR SHOWROOM WITH EXCLUSIVE, PRE-QUALIFIED HOMEOWNERS READY TO BUY
Without relying on portals.
Without competing on price.
Without chasing unqualified leads.
This is not lead-gen, this is DEAL-GEN.
IT’S 2025. COMPETITION IS FIERCE NOW MORE THAN EVER.
Portals send you hit & miss leads, price-shoppers, ghosts.
Facebook & Google ads burn cash with unqualified traffic.
Your solo showroom events? Expensive. Low turnout. Empty results.
Portals send you hit & miss leads, price-shoppers, ghosts.
Facebook & Google ads burn cash with unqualified traffic.
Your solo showroom events? Expensive. Low turnout. Empty results.
Your sales team ends up chasing noise — not real homeowners ready to sign.
They lose motivation and morale.
AT IDLAH, WE DON’T “GENERATE LEADS.”
WE DON’T EVEN SELL LEAD PACKAGES!
We are laser focused on 1 key objective. We deliver qualified homeowners
straight into your showroom, IN PERSON. Here’s how:
Exclusive Homeowner Events
50+ events launched, attracting 30,000+ homeowners in person.
Pre-Qualified Audience:
Every attendee is a homeowner or is actively looking to upgrade their home.
Proven Sales Impact:
Tens of millions of dollars in deals closed for our partners to date.
Strong Ecosystem
Partnerships with PRISM+, Samsung, OSIM, Singtel, and many more.
Growing Community
A database of 15,000+ homeowners fuelling ongoing campaigns.
We’re not an events company. We’re the marketing powerhouse behind some of Singapore’s largest homeowner events.
💡 HOW IDLAH HELPS INTERIOR DESIGN FIRMS GENERATE RENO-READY CROWDS (IN PERSON)
We don’t just bring “traffic.” We bring qualified, excited homeowners ready to start their renovation
journey — and we do it through a proven 5-step process:
Step 1:
DEEP-DIVE DIAGNOSIS
We start by auditing your brand’s core strengths:
🎯 Your USP (style, clientele, budget range)
🏆 Accreditations, awards, and trust signals
📸 Portfolio quality, social proof & online reviews
📱 Digital presence across Meta, TikTok & Google
This lets us position your firm not as another ID, but as the standout choice for your ideal homeowner.
Step 2:
DEEP-DIVE DIAGNOSIS
Next, our marketing team crafts scroll-stopping angles and narratives that attract your dream clients. We turn your expertise into attention-grabbing campaigns that speak directly to homeowners’ needs, fears, and aspirations.
We won’t be creating yet another anti-formaldehyde campaign or reno-scam campaign that’s already been overused in the industry.
Step 3:
CAMPAIGN ENGINE BUILD-OUT
Our system ensures a high show-up rate — not just names on a spreadsheet. We typically secure a 45-60% show-up rate for our flagship homeowner events.
From creative assets to ad tech, we handle everything:
🎥 Photo & video production (showroom, project highlights, testimonials)
📲 Multi-platform ad strategy (Facebook, Instagram, TikTok, Google, YouTube, Telegram, 小红书, EDMs and more)
💬 Automated lead handling, reminders & follow-ups by our proven team members (not AI, not machine generated, not templated blasts)
Step 4:
HOMEOWNER QUALIFICATION & RSVP FUNNEL
Every lead goes through our pre-screening process — we only invite serious, reno-ready homeowners.
They’re guided through our RSVP pages, receive our confirmations, and show up excited, informed, and ready to engage
We educate and position your firm upfront, so by the time they meet your designers, they’re already halfway sold.
Result: a packed showroom of the right crowd — not freebie hunters.
Step 5:
YOU SHOW UP. WE DELIVER.
All you need to do is:
👥 Bring your best designers
💬 Share your packages & proposals
💼 Close deals on-site
We do all the heavy lifting for you — but we rely on you you do what you do best: convert homeowner conversations into contracts for your firm.
This is a winning partnership of shared interests.
💬 Bonus: After each event, we provide a detailed post-event report, so you can track ROI with full transparency. We share all our best insights and takeaways for your firm too.
👀 YOU’VE SEEN OUR EVENTS.
Interior Design Expo
Reno Fiesta
Reno Carnival
Design Scape
Interior Connect
Packed showrooms. Signing homeowners. Sales team closing deals.
Yes, that was us.
Trusted by top IDs and leading home brands across Singapore.
YES, SOME PEOPLE TALK. SOME EVEN SAY, “IDLAH DOESN’T WORK.”
But here’s what we’ve seen, event after event:
One firm closes 40% of homeowners on the spot.
Another firm, at the same event, closes 10%.
Same event. Same marketing. Same qualified homeowners.
DIFFERENT RESULTS — BECAUSE CLOSING DEPENDS ON YOUR SALES TEAM.
OUR ROLE
we flood your showroom with exclusive, pre-qualified homeowners who are ready to buy.
YOUR ROLE
your sales team turns those opportunities into deals.
We don’t hide this. We don’t sugarcoat it. We’re not here to chase rumors — we’re here to deliver results. The truth? IDLah delivers opportunities. We rely on you to close them.
WE’VE WORKED WITH HOME BRANDS YOU KNOW & LOVE:
AS WELL AS REPUTABLE IDS & BRAVE NEW PLAYERS:
HERE’S SOME OF OUR RECENT EVENTS FROM 2025 ALONE:
👀 YOU’VE SEEN OUR EVENTS.
Singapore’s first immersive homeowner experience — all the inspiration, expert advice, and exclusive deals you need to create your perfect home.
TIME TO UNLOCK ABUNDANCE.
"Whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things".
ID LAH PTE. LTD. 160 ROBINSON ROAD, #14-04, SINGAPORE (068914)
GST REGISTRATION NUMBER: 202416036D
Generated Over 1 Million Sales at 70X ROI From 200 High-Quality Leads At A 29% Closing Rate
RenoCarnival
(Home & Living)
Some Of The Key Highlights Of This Case Study:
Struggled to connect with and convert homeowners into leads for events.
Aimed to stand out in the competitive home and living market.
Implemented a strategy with targeted influencer collaborations and engaging content.
Utilized strategic digital marketing efforts for precise audience targeting.
Achieved a 20% opt-in rate, indicating high audience engagement.
Generated 200 high-quality leads, providing a substantial potential customer pool.
Attained a 29% close rate from leads to sales, demonstrating campaign effectiveness.
Surpassed sales expectations with an ROI of over 7 figures (>70x ROAS).
Generated S$143,533 In Sales With Just $10k Ad Spend
Mom’s Cooking
(Food & Beverage)
Some Of The Key Highlights Of This Case Study:
Wanted to differentiate in crowded market to drive sales
Needed to boost social media engagement to create brand awareness.
Implemented a 5-week dynamic campaign utilizing food enthusiasts and lifestyle influencers.
Engaged targeted content creation, influencer partnerships, and strategic social media promotions.
Reached over 60K unique accounts on Facebook, significantly raising brand awareness.
Reached Over 4 Million Audience And Successfully Onboarded 50 Influencers
MDNT:45
(E-Commerce Clothing Business)
Some Of The Key Highlights Of This Case Study:
Aimed to amplify global brand presence and foster deeper audience connections.
Sought to establish a robust and effective ambassador program.
Grew the ambassador program, selecting over 50 influencers from the US, UK, and Asia.
Focused on authentic storytelling, high-quality content, and strategic placements.
Successfully onboarded over 50 influencers, expanding network reach to over 4 million.
Enhanced global brand visibility and engagement, solidifying MDNT45’s industry position.
Increased Social Media Following by 15% Within 2 Weeks
Citibank
(Finance)
Some Of The Key Highlights Of This Case Study:
Needed to launch its Content Hub to Singaporean audiences effectively.
Sought to merge life and finance in a relatable manner through influencer storytelling.
Collaborated closely with Citi, using creative influencer narratives to highlight the Content Hub.
Launched successfully to over 200K individuals, leveraging relatable storytelling.
Increased Citi’s social media follo18wing by 15% within a 2-week period, enhancing digital engagement.
Achieved A Network Reach Of Over 1.3 Million Within 2 Months
Millionaireasia
(Lifestyle)
Some Of The Key Highlights Of This Case Study:
Sought to launch a signature competition celebrating women's empowerment.
Required widespread engagement and participation from influential figures
Engaged in extensive outreach, inviting over 1,000 influencers from Singapore and Malaysia.
Curated a lineup of 150 notable influencers, reaching over 1.3 million network reach in 2 months.
Heightened awareness and participation in the women's empowerment competition, contributing to its expansion across Southeast Asia.
Went viral with over 800K views in less than 1 month
Creme by LELE Bakery
(Food & Beverage)
Some Of The Key Highlights Of This Case Study:
Took a newly launched neighbourhood cafe in Hougang to go viral online and reach the hearts of Singaporeans
Achieved over half a million views on TikTok, reaching over 775,000 unique TikTok accounts in less than 1 month
Garnered an impressive 13.47% engagement rate, indicating strong audience connection and interest with Singaporeans
Prioritised authentic and creative storytelling, resonating with audiences and enhancing brand credibility
Connected brand to other media partners for further features and exposure on different media channels
SEE THE RESULTS : BRANDS THAT ACHIEVE EXPLOSIVE BRAND AWARENESS WITH OUR PROVEN STRATEGY
Generated Over 1 Million Sales at 70X ROI From 200 High-Quality Leads At A 29% Closing Rate
RenoCarnival
(Home & Living)
Some Of The Key Highlights Of This Case Study:
Struggled to connect with and convert homeowners into leads for events.
Aimed to stand out in the competitive home and living market.
Implemented a strategy with targeted influencer collaborations and engaging content.
Utilized strategic digital marketing efforts for precise audience targeting.
Achieved a 20% opt-in rate, indicating high audience engagement.
Generated 200 high-quality leads, providing a substantial potential customer pool.
Attained a 29% close rate from leads to sales, demonstrating campaign effectiveness.
Surpassed sales expectations with an ROI of over 7 figures (>70x ROAS).
Generated S$143,533 In Sales With Just $10k Ad Spend
Mom’s Cooking
(Food & Beverage)
Some Of The Key Highlights Of This Case Study:
Wanted to differentiate in crowded market to drive sales
Needed to boost social media engagement to create brand awareness.
Implemented a 5-week dynamic campaign utilizing food enthusiasts and lifestyle influencers.
Engaged targeted content creation, influencer partnerships, and strategic social media promotions.
Reached over 60K unique accounts on Facebook, significantly raising brand awareness.
Reached Over 4 Million Audience And Successfully Onboarded 50 Influencers
MDNT:45
(E-Commerce Clothing Business)
Some Of The Key Highlights Of This Case Study:
Aimed to amplify global brand presence and foster deeper audience connections.
Sought to establish a robust and effective ambassador program.
Grew the ambassador program, selecting over 50 influencers from the US, UK, and Asia.
Focused on authentic storytelling, high-quality content, and strategic placements.
Successfully onboarded over 50 influencers, expanding network reach to over 4 million.
Enhanced global brand visibility and engagement, solidifying MDNT45’s industry position.
Increased Social Media Following by 15% Within 2 Weeks
Citibank
(Finance)
Some Of The Key Highlights Of This Case Study:
Needed to launch its Content Hub to Singaporean audiences effectively.
Sought to merge life and finance in a relatable manner through influencer storytelling.
Collaborated closely with Citi, using creative influencer narratives to highlight the Content Hub.
Launched successfully to over 200K individuals, leveraging relatable storytelling.
Increased Citi’s social media follo18wing by 15% within a 2-week period, enhancing digital engagement.
Achieved A Network Reach Of Over 1.3 Million Within 2 Months
Millionaireasia
(Lifestyle)
Some Of The Key Highlights Of This Case Study:
Sought to launch a signature competition celebrating women's empowerment.
Required widespread engagement and participation from influential figures
Engaged in extensive outreach, inviting over 1,000 influencers from Singapore and Malaysia.
Curated a lineup of 150 notable influencers, reaching over 1.3 million network reach in 2 months.
Heightened awareness and participation in the women's empowerment competition, contributing to its expansion across Southeast Asia.
Went viral with over 800K views in less than 1 month
Creme by LELE Bakery
(Food & Beverage)
Some Of The Key Highlights Of This Case Study:
Took a newly launched neighbourhood cafe in Hougang to go viral online and reach the hearts of Singaporeans
Achieved over half a million views on TikTok, reaching over 775,000 unique TikTok accounts in less than 1 month
Garnered an impressive 13.47% engagement rate, indicating strong audience connection and interest with Singaporeans
Prioritised authentic and creative storytelling, resonating with audiences and enhancing brand credibility
Connected brand to other media partners for further features and exposure on different media channels